|
Reasons
to have an Automated Teller Machine at your store
Increased sales.
ATM’s allows your customers to access all of their available
cash from bank cards, credit cards, etc., so when customers have more money,
they spend more money. A study done by 7-Eleven and Convenience Store Decisions
Magazine show 10% to 20% of the money withdrawn from an ATM is spent in that
store.
Control bad debt.
Cash does not bounce. When a customer uses cash from an ATM it cuts
down the charge backs, disputes, bad checks, and the stress associated with
these.
Reduce costs.
By directing your customer to the ATM, you can greatly reduce the
credit card fees you are currently paying.
Save time.
An ATM can save customer embarrassment and employees time. An ATM
also deposits directly into your bank account, which saves time and work.
Improved image.
By providing new and unique services for your patrons, your image is
improved. One reason people patronize your store is value. An ATM only adds to
the overall value of your store.
Increase customers.
Your customers will no longer have to stop at your competitors to get
cash (and spend it there). You will have customers stopping at your place of
business because you can accommodate their needs.
Increase profits.
With surcharge fees, you should earn enough to cover the cost of the
ATM. The real profit comes from the additional sales from the thousands of extra
dollars available in your store.
A recent Harris Interactive poll found that the
ATM was as vital to respondents as e-mail, equal in consumers minds to cell
phones, and trailing only computers and microwaves in popularity. |